29

Jun

8 Tips on How to Ace a Website Content Gig

You’ve been tasked with all the content writing for a website and you want it to look good, be compelling and worthy of repeat business. This can feel a bit overwhelming, but if you follow these 8 steps, it should be a piece of cake.

Research

Do your due diligence and get the information you need in order to accurately portray the client, as well as discover what is unique about them. This should be particularly useful for their “About” page.

SEO

SEO keywords are the bread and butter for any website, you need this in order to show up in searches and drive traffic to the website. It is basically the core of content writing. If you have important SEO keywords on your site, it pops up closer to the top with any keyword searches. But be careful with this, you want the keywords to be natural, not dotted about randomly on the site, otherwise you will end up driving traffic away.

Hyperlinks

Always try to link back to a website if you used their information. It’s the polite thing to do, and sometimes they will return the favor.

Keep things short

The average Internet reader has almost no attention span and they want to be able to find the information most relevant to them quickly and easily. So keep your sentences and paragraphs as short as possible. It’s also a good idea to keep everything as attention grabbing as possible.

Create imagery

Make your content writing something like a story. It captures the reader’s attention and if you are a good storyteller, readers are more likely to come back  to your site.

Dictionary and Thesaurus

These are useful when you aren’t sure of the spelling or if the word is the correct one for what you are using it for. A thesaurus is super helpful when you want to say the same thing, but in a slightly different way, and it’s also simply fantastic for increasing your vocabulary.

Keep it simple

Keep your words, your story, and your content simple. Try to make sure it grabs the reader’s attention and is exactly what they are looking for.

Rework or revamp

In order to keep your page relevant, you should focus on keeping the content writing fresh and relevant. That means rewriting bits, updates, and swapping words and sentences out in order to make things fresh and new.

If you follow the above tips, you should have no problem acing your next website content gig.