Have you decided you’d like to delve into the world of copywriting? It can be a lucrative, amazing, and challenging field. Whether you are skilled or a novice, there are a few factors that are non negotiable if you want to write compelling copy.
1. Knowledge of your target audience.
2. Unique voice or proposition.
3. Attention grabbing or compelling headlines.
4. Do your research.
5. Practice and learn what questions to ask when writing.
6. Always work on your copy.
7. Avoid inaction words or phrases.
8. Use active voice.
10. Keep copy clean and concise.
Looking at the above list, it appears there isn’t much to it. For your success as a copywriter, the above are all very important and all ten of these facts should become second nature over time.
Let’s go through this as if we were working on a project. First, you will market to different audiences over the span of your career and it’s imperative you know what they seek. If you add your unique spin or voice to what your target audience wants, you’ve caught their attention. Then you will further keep it with a compelling headline. As you’ve kept your audience’s interest thus far, you’ll want to back things up with facts, and perhaps things of note, and this is where research is very important, and the more research, the more unique your work.
Every copywriter has questions they are trying to answer: What does the audience want, why should they listen to you? And can you solve a problem they have? These are just to begin with. Then write and rewrite, it allows your copy to improve and gives you a break. Using inactive words leads to passive voice and you will want to avoid this.
It would be terrible to write perfect copy only to lose your reader because of grammar and spelling mistakes; and lastly, always keep your copy clean and concise. Most people skim, and if your copy is lean and mean, they’ll get the most important points.
Keep these facts in mind and your copy will always accomplish its goals, as well as making you a sought after copywriter.